Quick note: the enquiry numbers below are what Google and Meta recorded themselves, not a count against your own enrolment records. Good enough to guide where we spend, not yet formal reporting numbers.
Month over month
July vs August 2026
Meta · enquiries
Lead Gen campaignJul
4
Aug
1
Meta · reach
All campaigns combinedJul
24.3k
Aug
30.8k
- Enquiries dipped this month on roughly flat spend, worth watching, not acting on yet.
- The numbers are small enough that one or two enquiries either way swings the percentage a lot.
- Reach kept growing though, more people seeing the school than last month.
- We now know why: Kindy 2027 filled up, no spots left, so we're turning that ad off rather than spending on enquiries you can't take. Not a content problem.
Google Ads
1–31 August 2026, customer 986-707-8674
Spend$188.67
Clicks243
Avg CPC (brand)$0.37
- Brand searches ("St Paul's Karratha" and variations) are cheap and efficient, 37 cents average cost per click, down 14% from 43 cents in July.
- The general search campaign (parents searching things like "schools in Karratha") is doing the real prospecting work at $1.49 a click, up 16% from $1.28 in July, still a healthy number.
- Nothing needs changing here, brand's getting cheaper and prospecting is holding steady.
Meta: reach, engagement and enquiries
1–31 August 2026, three campaigns running: parent lead gen, organic post boosting, and staff recruitment
| Campaign | Purpose | Spend | Reach | Result |
|---|---|---|---|---|
| Lead Gen | Enrolment enquiries from local parents | $94.16 | 3,137 | 1 enquiry |
| Organic Boosting | Extending reach on your canteen and school-life posts | $92.89 | 11,615 | 44 likes, 1 comment |
| Recruitment | Staff hiring (relief and EA roles) | $156.95 | 16,063 | 31 likes, 11 saves |
- 30,308 unique people reached this month, up 27% on July's 24,300.
- 1,580 followers now, up 40 over the last 3 months (1,540 in early June). Growth slowed a little in August, +12 vs +20 in July, still moving the right way.
Your organic posts this month
1–31 August 2026, the school's own posts, no ad spend behind them.
Likes
Across all August postsJul
93
Aug
85
Posts
Published to the pageJul
9
Aug
8
| Post | Date | Likes |
|---|---|---|
| Book Week video (teachers) | 30 Aug | 23 |
| Kindy/Pre-Primary special visitors | 21 Aug | 21 + 1 share |
| Mathematics Action Research | 21 Aug | 11 |
| Science in Term 3 | 10 Aug | 9 |
| Year 3 exploring | 25 Aug | 8 |
Book Week video, your top post this month
Book Week video
23 likes, your best-performing post in August
Content noteYour top two posts this month were both "kids and staff having a real moment on camera" (this video, and the Kindy/Pre-Primary visitors post), not the process-and-curriculum posts (Maths Action Research, Science). Only one month of data so not conclusive yet, but it lines up with what we talked about testing, more of this style. We can't pull hook rate or watch-through on organic posts the way we can on paid ads, Meta doesn't expose that data the same way, but likes are a fair proxy for now.
Organic Boosting campaign (paid), by state
1–31 August 2026. This is a separate thing from the organic posts above, a small ad budget behind them to extend reach further.
Reach
Organic Boosting campaignJul
13.0k
Aug
11.6k
Spend
Organic Boosting campaignJul
$92.29
Aug
$92.89
- On the state breakdown you asked about: worth correcting before it goes any further. Every post in this campaign is targeted to Karratha and a 25 mile radius, Western Australia only. There's no Queensland or wider-Australia audience running anywhere in the account right now, so there's nothing to compare state to state yet. If you want that comparison, it means deliberately opening up targeting to other states first, happy to scope that if it's something you want to test.
- Reach dropped 11% on close to flat spend, worth keeping an eye on next month, small enough it could just be which posts got picked to boost.
Your two ad videos this month
Hook rate = watched at least 3 seconds ÷ times shown. The bars show how far people who hooked kept watching, scaled against each video's own hook rate.
Kindy 2027 Enrolments
Kindy 2027 Enrolments
Lead Gen campaign, being turned off
$72.87Spend
1Enquiry from 4 in Jul
$72.87Cost/lead
18.7%2.7%1.0%0.7%0.3%
Hook25%50%75%100%
Content noteNot a content problem. Mitch let us know Kindy 2027 is full, no spots left, so the enquiry drop is actually a good sign, we're not wasting spend chasing a class that's already closed. We're turning this ad off and refreshing the content in the next month or two to push 2028 Kindy enrolments instead.
Assistant Principal Recruitment
Assistant Principal Recruitment
Staff hiring campaign, first month running
$73.61Spend
9,264Impressions
8,001Reach
New this month, no prior period to compare against yet.
48.5%7.7%2.0%1.2%0.4%
Hook25%50%75%100%
Content noteStrong hook, almost half of everyone who saw it stopped to watch, but the same steep drop-off as Kindy 2027. People are curious about the leadership role but aren't staying to be convinced. Worth pulling a concrete detail (the housing support, the location allowance) into the first 10 seconds instead of saving it for later in the video.
What's next
- 01Turn off Kindy 2027It's full, no point spending on enquiries you can't take.
- 02Refresh content for 2028 KindyNew video pushing next year's intake, coming in the next month or two.
- 03Keep brand and prospecting search running as-isBoth are performing well and cheaply, no changes needed.
- 04Set up parent retargetingNext priority for the lead gen campaign.